So, you’ve finally got your website up and going, but now you’ve noticed you’re not attracting any visitors. This type of “radio silence” leads to valid concerns like “was all this for nothing” or “what am I doing wrong?” In actuality, you might have done everything right regarding the physical construction of your website, but if your site is not “search engine friendly”–and by “search engine,” we mean Google–all of that hard work could be for nothing.
If the content isn’t targeting the audience you are trying to attract, your well-designed website could become an Internet tumbleweed, and that’s what the following tips will help you to avoid. One of the primary causes of sites going unseen generally points to some kind of search engine optimization issue, albeit accidental or unknown.
Our team at Digital Blue Beagle has come up with a handy checklist of SEO actions to avoid when creating and/or optimizing your site. These pointers are designed to help make your site more noticeable to those you wish to attract. If, after reviewing the following information, you still have questions or concerns, reach out to us and we will be happy to boost your SEO efforts.
Here are some common SEO issues to avoid:
Are You Using Improperly Vetted Keywords?
Are you selling boats but, your content has information around cars? Then, there is a good chance you won’t attract the traffic you’re looking for. While this example is a very simple one, the concept of creating targeted content should be, as well. With that being said, sometimes the wrong item or service could be unintentionally garnering the spotlight, and good SEO will shift the customer’s focus to where it belongs, on the exact item you are selling.
Targeted Keyword Abuse is a Huge No-No
Otherwise known as “keyword stuffing,” padding content where keywords are overused can be viewed as a spam technique and can result in having you removed from Google’s index entirely.
Plagiarism, Not OK in School & Definitely Not OK on your Website!
Does your competitor have more compelling and visually stunning content than you? A huge rule of thumb is DO NOT steal or borrow their content, simply create a plan to make yours better or take a different angle entirely. Duplicating another’s content can have drastic and long-lasting negative ramifications on your Google presence.
Neglecting to Use Meta descriptions?
What is the purpose of your website? The meta description reveals this to potential visitors when your site pops up in their search results. Don’t rely on Google’s indexing robot to fill this out for you.
Buying Links to Improve your Ranking?
This is surely something to avoid. If it is determined that you are buying links to improve your backlink count, Google can and will remove your site from their index. If, however, you are buying links to improve your branding, or for advertising purposes, and making smart use of the “nofollow” tag, your site will not be penalized.
Overlooking the Importance of “Local Search”
A great deal of web searching is conducted on mobile devices, which make extensive use of location data. If you serve local customers, but are not targeting them with a strong local presence that shows up on Google, you are going to miss out on valuable customers and repeat visitors.
Ignoring Title Tags
Much like meta descriptions, title tags have a lot of weight with Google. Correctly using them to highlight content and other points of attraction on your website will only benefit your search standing.
Focusing Solely on One Keyword
Avoid missing out on potential customers by narrowing your scope so severely, people won’t be able to find you. For instance, if you are offering plumbing services, don’t just focus on the word “plumber” or “plumbing.” There are a multitude of facets that go into the plumbing industry, such as “emergency service, clogged drains, sewer backup, etc.” which could be utilized to your benefit and by ignoring these related keywords, you are limiting your own exposure.
Slow Loading Website equals Losing Possible Clients
In today’s environment of “gotta have it now”, if your site takes too long to load, people will look elsewhere, period. And in this case, we are talking only a matter of seconds. While a great deal of site-loading speed has to do with the web development side of things, load speed will impact your site’s SEO standing.
Not only do you run the risk of losing potential customers, but Google also tends to frown on sites that load slower, especially when comparing them to your competitors’ sites. Make sure your development team understands and tests for this issue to keep bounce rates low.
Is Internal Linking Underutilized?
Do you have great content related to your different products? Don’t be afraid to let the streams cross. If you’re creating content for a new product, and you have inventory related to said product, don’t be afraid to link between the two. This gives you twice the exposure for one click. It also helps guide the visitor/customer to discover more about your site and the services being offered.
While some of these tips may seem commonplace, making sure to avoid the aforementioned issues will only benefit your site, business, and overall brand. If you would like a professional consultation on implementing this list and saving you valuable time, reach out to us at Digital Blue Beagle and we’ll be happy to help you find a strategy that best fits your company.