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Rebranding Mr. Potato Head

RebrandingMr. Potato HeadIn February of 2021, Hasbro decided to make one of its most iconic and beloved toy lines, Mr. Potato Head, more inclusive and gender-neutral by dropping ‘Mr.” from the brand name. This announcement comes at a time when other companies, like...

Facebook Video Ads: The Ultimate Guide

MTV debuted their new TV channel at 12:01 am on August 1st, 1981; they showed “Video Killed The Radio Star” by The Buggles. This prophetic choice foreshadowed the influence and effect video would have on advertising for decades to come. In recent years, video has...

Facebook Ads or Google Ads- And the Winner Is?

Facebook Ads or Google Ads- And the Winner Is?Advertising your business is essential in today’s market. Without it, you lose potential sales, visibility, and potentially, your business altogether. Nowadays, internet advertising is the norm because 59.9% of the world’s...

Is Your Content Accessible?

Is Your Content Accessible?We live in a world full of action, motion, bright colors, joyful noises, and beautiful scenarios that happen constantly. We’re all worried about missing out on events, activities, and videos on the Internet. But what about those who DO miss...

5 Tips for Better Video Ads

5 Tips for Better Video AdsLet’s face it; these days, we’re not just trying to keep up with the Joneses. Instead, we want to BE the Joneses. In business, this concept is especially true! Maybe it’s a new product, a new service, or a new idea, but sometimes it’s an old...

Debunking 14 Misconceptions About Video Ads

Debunking 14 Misconceptions About Video AdsSome businesses embrace change and new technologies; some hold back and worry that the new and now will bankrupt them. Yet, today, video advertising enjoys successes on websites and social media in great abundance for small...

How to Calculate Your Logo Budget?

How to Calculate Your Logo Budget?A logo isn’t just an image or an icon for a brand; often, it’s the first impression a customer sees, whether on a website, product packaging, business card, or t-shirt. The quality and design work that goes into the logo can make or...

Creating the Perfect Logo in 12 Steps

Creating the Perfect Logo in 12 StepsThe word ‘logo’ comes from the Greek ‘logos’ meaning word or imprint. Today, a logo takes both meanings to create an identifiable image or symbol to represent a business or organization synonymous with a brand or trademark. Logos...

Rocket to the Top with FB Video Ads!

Rocket to the Top with FB Video Ads!More than 4 billion views of videos occur on Facebook, with over 500 million people watching over 100 million hours of these videos per day. How do businesses insert their message into this stream? One of the most popular forms of...

Give Your Brand an Instant Makeover with Animated Logos!

Give Your Brand an Instant Makeover with Animated Logos!When a potential customer first sees your logo, do they click on it to see what your company is all about? That depends. In the case of a static logo, your brand runs the risk of the user viewing it as...