When a potential customer first sees your logo, do they click on it to see what your company is all about? That depends. In the case of a static logo, your brand runs the risk of the user viewing it as wallpaper–old-fashioned–and ignored. If it’s an animated logo, the brand comes to life and tells its story in ten seconds or less.
Today, streaming moving images on digital platforms is commonplace. To keep up with modern technology and trends and show cutting-edge design, animated logos offer a way to capture someone’s attention and hold it for more time than a static logo. The animated logo engages the user to find out what happens next and make emotional connections with an amusing character or joyful expression.
Ikea by Nikita Melnikov
Add the element of surprise to the animated logo, and the customer will stay on the site longer, boosting SEO and have a positive impact on search results ranking. Consider an animated logo as the first page into a brand’s book to see what their story tells, so the potential customer wants to keep reading.
With a static logo, your brand runs the risk of the user visiting it as wallpaper–old-fashioned–and ignored. If it’s an animated logo, the brand comes to life and tells its story in ten seconds or less.
You can apply animated logos just about anywhere digitally. On the company website, the animated logo can add to the stickiness factor. Customers remember a creative, inventive experience that leads them back to the brand that made them laugh or smile or say, “why didn’t I think of that?” A company with an animated logo also shows attention to trends and technology.
Animated logos are ideal for social media platforms. Animated logos can be converted into gifs which are easy to share across Facebook, Instagram, Pinterest, and Twitter, where videos catch the viewers’ attention. Other platforms’ animated logos make an impact in sales presentations and marketing videos. Not only does the animation show cutting-edge design work, but it also shows a brand’s originality and creativity.
A company with an animated logo also shows attention to trends and technology.
The first step in creating an animated logo for your company brand starts with the question: what is your brand’s story? A brand has ten seconds or less to intrigue, engage, surprise, evoke an emotional response, and reveal its unique personality.
An example of an animated logo telling their brand’s story is Snoo, Reddit’s friendly alien. As Snoo gets built, it shows Reddit’s objective of building online communities for discussion and conversation. At first, the user sees the oddly shaped body and head coming together. They might wonder, “what is this?” but the easily recognizable smiling Snoo head brings the logo and the brand story together. Snoo’s futuristic design shows that Reddit sees their product continuing for many years to come.
Telling your brand’s story is paramount in engaging users, whether you’re bringing them to your website, on your social media pages, or in marketing presentations and videos. An animated logo can be the first page telling your brand’s story in less than ten seconds.
Here at DBB we love creating animated logos. Here are a few of ours: