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How to Calculate Your Logo Budget?

Lady calculating logo budget on paper

A logo isn’t just an image or an icon for a brand; often, it’s the first impression a customer sees, whether on a website, product packaging, business card, or t-shirt. The quality and design work that goes into the logo can make or break the buyer’s journey. 

When trying to find the best marketing company or design firm to create your brand’s logo, costs are often on the top of the list. 

logo of more famous companies

Here’s an overview of logo design costs:

Budget: Maximum of $100 or less using an online design maker, like Canva, LogoMaker, Wix, Fiverr, and Tailorbrands. This option is quick, low-cost, and user-friendly for those with next to no experience in graphic design. One caveat with this option is that the logos may be slightly more generic-looking but will convey your basic brand message. 

The quality and design work that goes into the logo can make or break the buyer’s journey.

Average: Spending between $300 to $2500, you can hire a freelance graphic designer who will get to know you and your brand a little more intimately to create a logo that reflects your brand’s personality better. The price of the freelancer can increase, depending on their experience and portfolio

Hiring a freelance graphic designer also means the logo will take a little more time to create your exact specifications. Consider two things when hiring a freelancer: do they charge per hour or project, and how experienced they are as a professional. 

A marketing agency will get to know you, your business, your business personality, and craft a high-quality brand package.

High-End: If you have the money for a marketing agency, plan on spending more than $2500. A marketing agency will get to know you, your business, your business personality, and craft a high-quality brand package with a team of creative professionals, brand strategists, and marketing analysts. Hiring a marketing agency will take more time than the other two options, but your logo will communicate your brand message concisely through thoughtful design work. 

logo of famous comoanies

When creating a design budget for your logo, ask yourself:

How much strategy do you want behind it? How much bang for my buck do I get with each option? What is my timeframe? All these and other questions can help you decide how to approach spending on your logo project.

Want to talk about logo options? Call DBB at 859-940-5255