When it comes to creating engaging videos, incorporating ‘how to’ instructional videos can transform how customers interact with your brand. Every day, over one billion hours of content are watched on YouTube, with a vast quantity of these searches being for ‘how to’ videos.
How ‘how to’ videos can boost your business
The addition of video content into your market is essential in ensuring you keep your brand ahead of your competitors. While for maximum results, your digital marketing strategy will need to be varied, there are many benefits to incorporating ‘how to’ videos:
Showcase your products
One of the biggest advantages of incorporating ‘how to’ videos into your digital marketing is that they allow you to clearly showcase your products and services. When consumers want to know how to do something or how something works, their first port of call is often YouTube, so incorporating these videos will ensure you are always placing your brand in front of a relevant audience.
Instructional videos are not just a great way to raise brand awareness. These videos provide real value to viewers, ensuring that you can maximize your engagement and establish yourself as a voice of authority within your industry.
Build closer connections
Creating a ‘how to’ video also helps you to build a closer connection with your customers. When customers can see your staff explaining your products or how to complete certain tasks, it helps to establish a higher level of trust.
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