More than 4 billion views of videos occur on Facebook, with over 500 million people watching over 100 million hours of these videos per day. How do businesses insert their message into this stream? One of the most popular forms of advertising on Facebook is video ads. At first, making a video ad for your business may seem a bit daunting, but a few quick tips will help your video ads stand out from the rest and attract more customers.
65% of all Facebook video views are on a mobile device.
KISS: Keep your video ad simple, personal, and direct. With all these videos, people can become overwhelmed with too much information. One clear message with bright graphics or animation that communicates your brand will engage and interest the potential customer within the first three seconds. Add a CTA button to the end of your video, so the customer feels inspired to be engaged and not being sold.
IT’S HIP TO BE SQUARE: 65% of all Facebook video views are on a mobile device. Make sure to create your video ad in a square (1:1) format for clearer viewing. This format gets seen more often because it fits entirely in the mobile and desktop screens.
SOUND OFF: With so many videos being watched on mobile devices, sound can be an issue. Instead of scaring customers off with loud, unexpected noises, make your video without it. You can also add closed captions to your video that makes it even more understandable and inclusive for the deaf and visually impaired. Write for the eye, not the ear, and customers will hear your message just fine.
GO DIRECT: Directly uploaded Facebook native videos are prioritized on the platform instead of a video being shared from another source. These videos are automatically played on Facebook and make for a more accessible, more straightforward experience. These videos also get more shares and higher engagement.
Facebook for Business section has a step-by-step guide to making video ads with your content or stock.
BULLSEYE: One of the benefits of using Facebook ads is targeting. Once you’re ready to upload your video, take advantage of Facebook Ad Manager to designate the location and other demographics to show your video to the right audience.
Facebook makes advertising easy for everyone. Their Facebook for Business section has a step-by-step guide to making video ads with your content or stock. With that being said, Facebook video ads offer what all businesses are looking for: brand awareness, lead generation, customer engagement, product information, how-to-do something—the list goes on. Use these simple tricks to make your video ad more effective and appealing to the audience you want to reach.