When it comes to making your brand stand out from the crowd, video is one of the most important aspects of digital marketing. As technology advances and we become more connected, video content is only going to become more important, and estimates suggest the average person will watch 100 minutes of online content every day this year!
However, while there can be no denying the importance of video content when it comes to digital marketing, staying up to date with the latest trends can be a challenge. Understanding the latest trends and consumer interests is vital in keeping you ahead of your competitors and converting customers.
Using the same tired format for videos can quickly lead to viewers switching off, so to help you, we have taken a closer look at the hottest video ad trends for 2021:
Video Ad Trend #1 – Explainer ‘how to’ videos
One of the most popular expected trends in 2021 is an increase in ‘how to’ and explainer videos. Research has shown that 53% of people watch at least two instructional videos a week, while YouTube has revealed that the search term ‘how to’ has increased by 70% year-on-year.
This means that incorporating effective instructional videos into your digital marketing can help you significantly increase your views and brand awareness. By creating ‘how to’ adverts, you will be able to quickly showcase to your customers the benefits of your products and services.
Video Ad Trends #2 – Immersive experiences
Another important key trend in video ads for 2021 is going to be the use of more immersive content. Technology has taken big steps forward in recent years, and the addition of 360-degree videos and Virtual Reality has transformed the world of digital content.
In 2021, this technology is going to become even more important, and incorporating these immersive methods will become critical. Not only are they a great way to showcase your products, but they are highly engaging and help to draw viewers in.
Video Ad Trend #3 – Focus on storytelling
Consumers are bombarded with content every day, which means it is crucial that your video ads are helping you to stand out from the crowd. One of the most popular trends for 2021 is going to be the use of storytelling. After the difficulties of the last 12 months, consumers want to feel more connected, so creating video ads that convey reality and allow viewers to relate to their own life will help you convert more consumers.
Looking to transform your digital ads?
Are you looking to take your video ads to the next level? Here at Digital Blue Beagle, we know what it takes to make your brand stand out from the crowd, drive more conversions, and maximize your sales.
We know that no two businesses are the same, which is why our talented team will work with you to create a bespoke marketing strategy built around you. Our team utilizes the latest trends to ensure that you always remain ahead of your competitors. Want to find out more? Then get in touch today!